Understanding regulatory compliance and its impact on pharmacy, healthcare, and clinical operations has never been more complex. Bula makes it simple. 

We track pharmacy bills, regulations, rules and policies in all 50 states and notify you with actionable intelligence of any changes that could potentially impact you. Our clients trust us to help them stay current in a simple and effective way so they can effectively anticipate and navigate changes in regulation, evaluate and manage risk, stay in compliance, avoid large fines, and preserve customer trust.

Bula’s one-of-a-kind service lets you know what changes are coming, how these changes could impact your business, and when you must be ready to implement new procedures to comply with these changes.

We provide BulaBrief Alerts directly to your inbox as well as frequently asked question modules, a searchable database of laws, policy and procedure templates, and other solutions to help you stay ahead of regulatory changes, understand compliance risks, and manage your business effectively and profitably. Bula cares.


Bula is a leading national expert on pharmacy regulatory intelligence.

Our proprietary research and software system tracks changes in pharmacy regulations daily and provides this information to clients in a simple, understandable way.  Our solutions improve your ability to make decisions.  We provide easy-to-use software navigation and access to the information you need to make informed risk assessments and policy decisions.

Our goal is to help you keep your business in compliance and running cost-effectively.  We also provide tools that can be used for management and expansion of pharmacy operations and healthcare businesses.


Bula provides Software as a Service (SaaS) solutions to ten of the top twenty pharmacy chains, pharmacies, pharmacists, drug distributors, pharmacy benefit managers, grocers, retailers, pharmacy wholesalers, billing and remittance firms, insurance companies, medical call centers and other businesses that are part of the nation’s healthcare delivery system.   

We also serve top national law firms, industry associations, trade groups and an array of specialty businesses that operate retail and internet pharmacies, in-store medical clinics and other healthcare services.


We help companies with their community pharmacy operations, immunization programs, in-store medical clinics, meth precursor compliance and a wide scope of other healthcare business, pharmacy and clinical operations.

Bula’s services allow clients to understand regulatory compliance risks, so they can effectively and profitably manage a business landscape that is increasingly complex and ever-changing.



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Laura Carpenter

B.S. Pharm., J.D, L.LM Founder and CEO

Laura Carpenter is a third-generation pharmacist and nationally recognized adviser on healthcare regulatory law. Her background as a registered pharmacist and entrepreneur software developer, combined with her experience in pharmacy law, uniquely qualifies her to assist clients and was the impetus for starting Bula. 

Today, customers range from international corporations to small businesses and individual healthcare practitioners. She has published and/or presented more than 100 articles on topics related to pharmacy law and regulatory compliance.

Ms. Carpenter is a member of the Board of the APhA Foundation and a past president of the American Society for Pharmacy Law.  She has served on multiple committees for the American Pharmacist Association. She has been recognized with the Martindale Hubbell AV® Pre-eminent Peer Review Rating, and as a U.S. News & World Report Best Lawyers in America: Healthcare. She is also the recipient of the Phoenix Business Journal Outstanding Woman in Business Award and the Arizona Pharmacy Alliance Pharmacy Appreciation Award. She holds a Bachelor of Science in Pharmacy from Ohio State University and earned her Juris Doctorate from Ohio State a few years later. She holds a Master of Laws degree in Biotechnology and Genomics from Arizona State University.  

Ms. Carpenter and her husband Brian are proud “pet parents” to four cats. Avid travelers, they enjoy experiencing other cultures and the intricacies of life in the U.S. and abroad.

“I see how hard it is for people to keep up with the crazy fast pace of their jobs,” she says. “ My goal at Bula is to make their jobs easier so they can spend time doing more ‘exciting’ work and still get home to the people they love.” 

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Laara van Lӧben Sels


Laara van Loben Sels joined Bula as Director of Sales and Marketing, bringing with her a wealth of experience working with compliance and regulatory professionals in Fortune 500 companies and State and local government.  Laara’s experience also includes a technology background, with a focus on SAAS with an emphasis on the customer experience.  New to the pharmacy world specifically, Laara has enjoyed meeting Bula’s partners and clients and learning the intricacies of the industry – this serves Laara’s mantra of “always learning."

A graduate of the University of Arizona and originally from Southern California, Laara currently resides in Phoenix. Leisure time is spent with her dogs, enjoying Arizona’s great outdoors, and renovating her house – a seemingly endless project.

“Working at Bula has been and continues to be extremely rewarding.  Helping clients stay abreast of the important regulatory changes has a direct impact on their ability to continue improving patient care.  Our clients are in this profession because their passion is helping people, and doing the right thing, every day.  It’s incredibly gratifying to be a part of that.”

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Brittany Engelmann

Sales and Marketing Analyst

Brittany Engelmann joined Bula as Sales & Marketing Analyst after having held marketing roles at various companies in the publishing, financial and agency fields. With this experience, Ms. Engelmann is able to use her diverse background to collaborate, problem solve and create successful campaigns efficiently.

Born and raised in the northeast, Ms. Engelmann graduated from Western New England University in Massachusetts with a Bachelors of Science in Marketing and minor in Psychology. She continued her education by taking courses in various subjects after starting her career in New York City.

Upon moving to Arizona, Ms. Engelmann knew she had made the right choice to abandon winters full time. She now lives in Scottsdale with her husband, two step children, as well as her miniature schnauzer and boxer.

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Sue Lunt

policy Analyst

Before joining Bula, Sue Lunt spent 10 years working in the medical industry. In 2017 she graduated from Arizona State University where she studied Political Science and Public Policy. Her love of research and policy led her to an exciting internship with majority research staff at the Arizona House of Representatives during the 2017 legislative session. The work she did there confirmed her decision to make a career change, and she is excited to combine her medical background with her passion for the legislative process to make sure Bula's clients always have the most up-to-date information.

When she’s not catching up on the latest pharmacy news, Ms. Lunt enjoys spending time with her children and grandchildren, trying to be a better runner, and going to the movies anytime she can talk her husband into it.


Legislative Tracking Team

Bula’s Legislative Tracking Team operates on the front lines of the Bula platform.  The team leverages a host of tools to identify and track bills, rules, and legislative events from start to finish.  Additionally, this team enjoys longstanding relationships with Boards of Pharmacy and other relevant boards to assist in tracking agendas, minutes and newsletters across the states. Divided by geography and comprised of subject matter experts, the Legislative Tracking Team performs initial tracking and platform management of events, which are then sent to Bula’s Policy Analysts for critical review and in depth analysis.


Madeline Eason

Chief Operating Officer

Madeline Eason serves as COO of Bula after a 30-year career in Corporate America that included serving as a Human Resources strategic business partner and C-suite executive coach with Ford Motor Company, Eastman Kodak, Bausch & Lomb and Xerox Corporation. 

Prior to joining Bula, Ms. Eason was CEO of The Eason Group, a business advisory services company that specialized in driving business results in small to mid-sized companies by focusing on leadership development and operational efficiency. She is a graduate of the State University of New York at Brockport and holds a Bachelors of Arts degree in History. She is also a graduate of the University of Michigan Global Leadership Program and Cornell University Global Executive Leadership Program.

Ms. Eason moved to Arizona in 2010 with her husband Jesse. They hale from New York by way of Michigan. Together they have 5 children and 11 grandchildren and currently reside in Scottsdale, Arizona. 

In her free time, Ms. Eason enjoys woodworking in her garage and indulges her passion for international travel when the opportunity arises. She is always on the lookout for new adventures and always has a new, exciting destination in mind for her next trip.

She says, “I joined Bula because I recognize the important role pharmacies play in the recovery of health from an illness. As a child with a chronically ill parent, I vividly recall the trips to the pharmacy and our wonderful pharmacist. Bula is there to help pharmacists so they can spend their time helping their patients, and I’m proud to be part of that process.”

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Sarah Wharton

Director of Operations

Sarah Wharton joined Bula as the Director of Operations after serving in various leadership and government relations roles in Arizona State government and the private sector.

As a legislative staffer, Sarah became an expert in navigating the legislative process and regulatory framework. She also learned the inner workings of state government and, “how to get the information you need.” Following her time with the state, she leveraged this knowledge to help private sector clients navigate state government and accomplish their strategic goals.  

Sarah is a native of Phoenix, Arizona. In her spare time, she enjoys knitting, interior design, and spending time with her husband, Matt and two dogs, TipTip and Ollie.

“I love breaking down complex problems and finding solutions. That’s why I enjoy working at Bula. Every day, I get to come to work and help clients make sense of complicated issues and regulatory frameworks."

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Beth Soliere Bodinet

SENIOR policy Analyst

Beth Soliere Bodinet is a native Phoenician with a passion for Government Relations and Legislative Affairs.  She attended the W.P. Carey School of Business, earning a degree in Business Management and minor in Entrepreneurial Studies in 2006.  Having worked many years at the Arizona House of Representatives she grew a fondness for regulatory research and public policy.  Beth spent four years as a Legislative Liaison to one of the Governor’s Cabinet Agencies and worked as the Compliance Director simultaneously before deciding to take a plunge and open her own small business in Downtown Phoenix.

Ms. Soliere  spent four consecutive years lending her services to the Arizona Corporation Commission, getting her hands in telecommunication and energy related policy and public service.

Exercising, hiking, baking and hanging out at home with her husband and Shih-Tzu are her favorite past time activities.

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Miranda Gilmore

policy Analyst

Miranda Gilmore’s background includes a Bachelors of Arts in English with dual minors in Japanese Language and Asian Studies from Northern Arizona University, a JD from Rutgers University, and an employment history ranging from small family law firms to multinational companies. When mixed together, this range of experience results in a passion for research and communicating information clearly and concisely.

Initially brought onto the team in February 2017 to help with a new batch of policies and procedures, Ms. Gilmore now has a hand in many of Bula’s services, including legislative and regulatory tracking, research, and pharmacy licensing projects.  

When she’s not poring over legislation or updating FAQs, Ms. Gilmore spends her time basking in the Phoenix sun after too many winters in the snow. She also enjoys creating custom costumes and spending time with her husband, David, and their cat.

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Mark Ritzman

policy Analyst

Growing up as a son of a pharmacy owner in a low-income community, Mark Ritzman saw first-hand how good pharmacy care can have a positive impact on a community. This desire to help at-risk communities caused him to pursue a career as a Pastor for over a decade in Philadelphia and Cleveland. Mark brings his love of simplifying complex and confusing concepts so that they can be understandable and accessible for everyone, with the result that people practicing pharmacy can be freed up to focus on patient care in communities across the country.

Mark lives in Cleveland with his wife and three young children. He enjoys spending time with his family, rooting for Ohio sports teams (especially the Cleveland Indians and Ohio State Buckeyes football), and flying on his flight simulator on his home computer.